Why you need a website in 2020

Simply Websites work. Websites work hard.

No matter what industry, a website generates business leads, promotes goodwill amongst your customers, and is brilliant for hosting your marketing strategies - it is the perfect necessity for all businesses.

Clients will search for your website to ensure that the services you offer are of quality. A well designed website can be the difference between converting a lead, or losing it.

The fact is, there is no need to actually sell a product, to host a website. Services, Products, creatives and artists can all benefit from the powerful integration of sales techniques available with a website. Hosting this business presence online allows your company professional exposure to the entire connected web.

Even if you don't have a commercial eCommerce item, your business still needs a website. The affiliated Marketing potential and exposure you can achieve on a global scale with the proper use of website embedding tools can allow your company to reach audiences who really need your company.

There are several steps involved with ensuring your website is as effective as possible in integrating your business needs into a single platform;

Choosing your domain Name, Choosing a hosting Service or Agency, Deciding on your design and Website Automation.

Choosing your Domain Name

In a perfect world, you can simply get and address which reflects your company name in a "www.yourbusinessname.com". However, in reality, many domain names are already taken (Bought up). In this case you may

need to petition the owner of this domain to sell you the name if they no longer need/want it. This can be quite an expensive exercise. Think about using an alternate domain name. This can be done simply by using your location or industry to extend the length and uniqueness of your domain name. You want your domain to be a memorable title, with a direct link to your business name and something which clients can remember. This increases your Search Engine Optimisation (SEO) and in turn, increases your chances of getting recognised.

Choosing a Web Hosting Service or Agency

There are plenty of web hosting services which allow you to run your own website in house. There are varying costs involved with this exercise. Costs can begin to pile up quite rapidly. If you are looking to build your own site as an amateur, you will have much more luck with websites which offer Graphical rather than coding based creation platforms. While easy to use, these platforms also come with an associated price tag.

For many small businesses, the option to hire an external designer may be the best option. Having an agency who specialise in Marketing, design and content creation will allow you to scale back your basic costs. Especially for small businesses, the time required to manage, host and update your website can often be too much to handle, and can leave you scratching your head, late at night with no luck as to why you can't get your logo to fit to the right size, your writing to match up, or how one image just keeps shooting across your page.

Deciding on your design

Make sure you have a clear image of what you want your website to look like. If you have a basic image in mind with very few links and pages involved, you will be looking at a very cheap website. However if you want to customise your displays and ensure that your website has a personal touch then you will need to budget and plan in advance.

Ensure that you spend as much time as is allowed on designing and planning your website content. Many businesses charge higher rates for fixing and editing rather than building from scratch. Treat the process like a house detailing. Understand the costs involved at the final detailing. Once you give your designer the go ahead they will be reluctant to make changes.

TIP: Host your website through a Small Business. Their edit rates are much lower than that of larger firms.

Website Automating

The integration capabilities of running a website are second to none. Websites allow you to link in all your social profiles across multiple web pages and sites. We recommend that you utilise Google suite as your online platform. The tools which Google Suite give you allow for better SEO. Quite simply, Google is the highest ranking search engine, aligning your brand through a G-Suit account will place you at the forefront in ensuring your site is first to be seen.

Ensure you take the time to build automated emails, responses and thank you's. As a business, your time is quite literally money. The best way to show your clients that you are present is to let them see your appreciation. The automated systems in a website allow you to do this while you are still working on your business. Allowing you time to respond while your data works itself and your business builds itself.

Click Here to enquire about our website design services. We are super excited to keep sharing these awesome industry updates with you!